Another “Publicity is Everywhere Series”
Starting a new business can be difficult and sometimes very challenging when you are in a “me-too” industry. What if you started a unique business and got a lot of free publicity. Was the business started because of a need, or because it could generate a lot of publicity? Let me tell you about a story that appeared in a recent issue of Inc magazine. Then you decide if it was a pr marketing strategy or a campaign for a business really needed.
The company is called SpotScout. What makes this business unique..it is an online company that helps find “Parking spots for drivers”. Yes, the company makes available what parking garages, private spaces, and on-street parking spots are available. The company, SpotScout focuses his business in congested markets such as New York City, Boston and San Francisco.
Publicity Strategy or Marketing?
Is this for real? According to the many agreements the company has, which is over a few hundred arrangements with commercial garages and even private spaces advertised by people offering their driveways or garage, it seems so. Now what do you think, is this a publicity stunt to draw attention to a possible new business venture, or someone wanting and finding a solution to congested parking?
No matter your thoughts, it is an excellent pr marketing strategy that is getting a lot of publicity. The company has been mentioned in publications such as The New York Times, The Boston Globe, and Financial Times among many others.
Who knows, it may not be long before you start seeing signs above people’s cars when parked that read “Parking Spot For Sale/lease”. Do you get the feeling that our major cities are becoming so overcrowded that we are now looking to sell our parking spot? Maybe it is time to consider moving to the suburbs and take a train, or bus to get around in the metro cities.