Direct mail is a very competitive. And if you are selling a service, a direct mail campaign needs to stand out and be compelling. You can do traditional mailings using a fancy postcard, or a letter. That is one way, but it will get lost with all the other mailers. If you hire a publicity agency in Orange County, or find a national publicity agency, you might get some very creative shop that wants to develop a mail campaign with a gimmick. For example if you are a financial advisor the public relations agency might mail a small baseball bat in a box with a clever headline that reads “We Hit Home Runs For Our Clients”, or “How NOT to strike out in Retirement”. Although these concepts might win awards at a banquet for publicity Orange County agencies, it isn’t going to bring customers to the client.
You might even try some publicity techniques. Get articles or press releases written about the unique direct mail campaign. But are these really going to get you customers? Maybe, but it isn’t going to make you stand out. So what will? And how do you create a campaign that gets results?
There are several things you can do. One for example is to send prospects and current customers an email video. Yes, a video. This is just one example of being creative in a different and less costly venture than mailing the baseball bat.
I am not against direct mail campaigns. They should be part of your overall campaign. When you include a video with your mail campaign, you now have set your company apart from the masses. Plus, you will have a different perspective by the viewer. No longer do you need to rely on that single sheet to tell your story, but you can tell it on video.
Just remember to keep it short. These are sales tools, not feature films. Your potential customer will watch the video, if short, and will listen if the information is both entertaining and factual. Here are some sites to learn more about sending email videos: Image Mind, if you use Outlook 2003 try this link, Google has a list of many email video companies to consider.
If all else fails, give us a call. We’re here to make great things happen for your company.