Everyone wants a successful web site. But if you build one without a pr marketing strategy plan that includes web marketing and optimization, they won’t come!
Many factors determine if a web site is search engine friendly. For example, optimizing meta tags, title pages, text in the body of the site (each page is important), the url, alt tags, among many other things.
If you are a pr client, or a B2B company in today’s competitive Internet business world, you should include social networks. These may include Facebook, MySpace, YouTube and many others.
A PR marketing strategy campaign for a web site should include inbound links, site submission to directories and search engines submission. If you want to outpace the competition, then social media and blogging need to be part of the overall media mix.
Ok, let’s get back to being “user friendly” and “search friendly”. Your site might look good, but is it designed for the crawling of search engines? Make sure you have the following:
1- Use text that is rich in content. Use the keywords and title that are in your source codes. Don’t have a home page that is an “only registered’ page without text.
2- Develop a domain name that says what you do. It is getting more difficult to create a domain name that isn’t already taken. But there are creative solutions to that problem. If you face this issue, give us a call. We can suggest alternate domains that will work for you.
3- Keep the site simple. A lot of content is ok, but if the site has too many pages deep to get to a specific area, then it will turn off customers, as well as SEO’s.
4- Design the site for users. Although SEO’s do not read images, or videos, you can still build a good site with these and have good content. A poorly created site is a sure way of not getting recognized by search engines as well as users.
Those are some of the basic rules to follow. Now all you need is traffic. Be sure to read many of our other tips and topics that can help you achieve your goal. Or contact us for a free, one-hour session on how to build a solid web site.