Basic but important
It seems that publicity firms, pr people and some publicity professionals fear calling the media unless they have something to give to them, like a story.
I’m not saying to just call them and talk about the weather. I feel that publicity people need to contact the press more often to know what they are looking for. Each writer, reporter and publisher of a magazine, has particular interests. Knowing this can further your relationship to have a public relations campaign get more exposure for your pr clients.
Use these 10 tips to get to know the media better:
1- Explain new trends that your pr client is experiencing and how it relates to the industry
2- Inquire about the types of subjects THEY prefer to write about
3- Get to know them, ask what they do during off hours, their hobbies, etc
4- Be sure to give a reporter all your contact information, office number, cell number, email address, even your home number if it is a reporter that might need to contact you during off business hours
5- Don’t be afraid to ask them how else you can be of help to them
6- Always send them a thank you note when something gets published
7- Provide names of people in your company that can be available to answer questions in your absence
8- It is ok to submit stories, but first make sure it is the type of stories they like to publish
9- Become an expert..or get your pr client to be a resource expert by offering them for information
10- Read these again. Then visit the Publicity Hound that adds a few more to this list.
- How to get more publicity
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