Some call it Microcontent

What good is having a strong publicity campaign if your web site is poorly designed, or difficult to navigate.

Even a good publicity professional can do only so much to generate traffic to a pr clients web site. It is then up to your business web site to make customers feel good about the product or service.

What makes your site better than your competitor’s?
Several things. It can be the graphics, the text, the images, and the ease of navigation, among other things.

For this lesson, I want to discuss the content of the site. One writer, Ann Wylie, has an article that explains the "Microcontent" of a web site. Basically she divides the topic into several sections:

• What is Microcontent and what it includes

• Why it is important

Ann gives some good advice on what to do, and not do when building the content. When you use these tips, it will be helpful to your existing customers, potential customers, and above all, the media will praise it. Editors and writers will find things easily. This will bring a positive view because the good content will be easily understood.

In the article, advice includes these areas that are needed for Microcontent, such as:

• Page Titles

• Navigation Bars

• Headlines

• Subheads

• Highlighted Text

• and many other sections

A good example of why illustrates when you do a “search, find and save” and it is now in your bookmark. Then when you want to go back a few days or weeks later, the bookmark reads “Welcome to XYZ Corporation”, or “Untitled Page”. I’m sure you experienced this and clicked several bookmarks before finding the site you were looking for. And if you are like me, you can’t find it quickly, and decide to do another search.

So think about making your site more pleasing to visitors. It is good publicity for you and your company.

See Also

• How to get your web site user friendly
  Use Microcontent with optimization