Trade Shows

Use the shows for positive PR

A month ago we had several clients attend a Natural Products Expo. This show exhibits natural products, for food we eat, to cleaning solvents that are natural, to natural dog and cat food. Yes, even the animals get healthy stuff.

One of our clients was Prime Choice Foods. They produce Organic Snack Foods. The show was held at the Anaheim Convention Center and was in three of the major halls.

Trade shows are an excellent time to get positive publicity and meet the press one-on-one.

This being one of the major shows for my client, we created the booth graphics and carried that image into the brochures for the show to hand to buyers.

In addition, we created a press kit, with several press releases inside describing the new items the client was presenting at the show.

I was able to meet with a few of the media reporters and publishers. At these meetings I presented our clients products and the features they offer in comparison to what already exists.

Being prepared is important. You want to spend your time wisely and not make it a sales pitch but a fact finding for the reporters. Their time is limited and you need to understand that when arranging a meeting with them.

So the next time your client attends a trade show, get the press kit together, any published articles about your company, and samples (if possible) to give to the media. Make use of trade shows, it might be your only opportunity to meet-the-press.

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