Seems the popularity of Twitter is slowing becoming a follower’s site rather than a business site. Let me explain. Yes, Twitter is great for those who want to know what celebrities are doing, or what your friends are doing at the time. But for pr clients, it can be a great marketing tool to get higher rankings in Google, as well as get more traffic to your web site.
The great thing about Twitter, you can be a local orange county business, or a national company, even a global business and get people to follow you. So why, if you are a pr client, wouldn’t you want followers? It is a great pr marketing tool! When done correctly, you can actually increase traffic to your site. But remember, the content in those 140 characters need to be inviting. Don’t try to sell junk, or build traffic to only sell ad space on your site. Followers can be an important factor in growing your twitter name and your business web site.
I read a study by Rapleaf stating “active” Twitter users studied (40,000) had this in their report: “The most followed users gained followers at a faster rate than less popular users, contributing to a growing ‘popularity gap.'” Also, “Users in the top 0.1% have around 5x as many followers as users in the top 1% and about 40x as many followers as users in the top 10%.”
Basically this is saying that many top celebs are being followed faster, and that people are more interested in the following than building their own followers. One writer uses the words “popularity gap” to explain this. That’s where the business part is loosing ground with this powerful pr marketing tool. If you understand this, it can actually be a good thing. Because you can use Twitter to build an awareness campaign for your service or business before too many companies realize the “gap” in their pr marketing strategy. So all you pr clients, wake up. Now is the time to improve your branding and increase traffic with Twitter. If not, your competition will just “twit” past you and gain more market share.