Wow, stop the presses, finally the marketing B2B people are discovering something new…Web 2.0! Well, not to make these slow learners feel bad, but Web 2.0 has been around awhile. It just seems funny how this is big news in publications like BtoB magazine. I like the publication; they are only telling what is happening to the companies who are finally getting smart.
Ok, so what is Web 2.0? It is the new medium of Blogs, RSS feeds, Podcasts, Videocasts, Social Networks, and more.
These are all the pr strategies and publicity tips I have been preaching for over a year to marketers. I guess I was just too excited at the time to not realize that other PR Clients, and local Orange County Publicity firms were not ready to implement these new pr marketing tools. Why, because they just did not appreciate the value it was offering. Now that the “news” is out, will there be over saturation? No. Just means that you need to be smarter, one step ahead of the competition. You need to have a savvy pr marketing professional, like Carson PR, on your side. I’m not bragging, ok, maybe a little, but it needs to be said that if you can’t see the trends or ignore them, then you as a pr client or publicity agency or even an advertising agency, will fall behind. And in this industry, falling behind isn’t that easy to get caught up.
If you have been reading my blogs for a while, then you know that we mentioned all the social networks long before they became “superbrands”. Places like Facebook, once only a college school network, now is a major competitor to MySpace. There are other social networks that pr clients and pr marketing agencies should consider in their overall marketing strategies. If you have been keeping up with these trends, it is now the podcasts, and videocastings that are becoming the “new” social media. These forms of communication are helping small companies as well as talented artists get recognized and become successful. If your a pr client, or have a publicity agency, give George Carson a call to learn how to be part of this growing media. Then maybe, just maybe, you will be the superbrand that others are trying to imitate.