Web Sites and Publicity

Get the most from all your media

It’s time to tear down all those walls in the office that keepPublicity and web sites departments separate. For example, let the IT people, or web people work with the publicity staff. If you source out any of these to a pr firm, or agency then have a meeting where they can discuss their projects and objectives and what plans are set for the future.

Let’s start with your company’s existing web site.

Maybe it is an eCommerce site, or an informative site to explain your services and products. Even if it is a B2B site, you need to break down the walls in your office (figuratively that is) as well as those in your mindset. The site needs to improve sales and visibility. Publicity can help if given the chance. Not all pr clients and professional publicity people can relate or understand how to make this work. Why, because everyone is caught up in doing business as usual, or old school thinking. The saying " don’t fix it if it isn’t broken" does not apply here.

I am trying to get you to think out of the box. There is a simple test to do for analyzing your web sites home page. Jamie Roche wrote an article telling people how to improve their home page visibly. After reading this you may say, well I don’t have an eCommerce site; we sell to distributors, or dealers, etc. You’re missing the point if you think like that.

It’s time to have this meeting I discussed with the PR department and IT department. Need help in trying to find how PR can make things happen for the web site? If you need help, then it’s time to bring in an outside pro. We can discuss this with you and show how to make things happen. I’m only a call away, or an email away. Just click on the Contac Us on the left of this page. And we’ll be right over.

See Also