More than a fad, blogging is a business tool
It is still amazing that clients tend to back off when they hear the word blogging. Why? Probably because they recall stories about bloggers writing about their jobs, venting about bosses, or friends.
Most company CEO’s and presidents do not yet understand the power of this marketing tool. And by the time they do, some other techno development will become the new marketing tool.
For today and many more years ahead, in my opinion, blogging will be the exciting marketing tool to help companies gain awareness faster than traditional publicity.
Don’t get me wrong; you still should maintain a solid pr program contacting the various media. But you should include a blog program to enhance the efforts.
To prove my point that blogging is a serous business tool, look at the University of California, Berkeley’s new course. It is "Blogging". The course is incorporated into their journalism classes. Now you know the world of blogging is part of our lifestyle.
In addition, pitching publicity is being done through blogger’s writing about company’s products, or the company themselves.
An article by Loyd Trufelman and Laura Goldberg, titled, "Pitching Blogs: Latest Type Of Online Media Vehicle May Provide Valuable PR Opportunities", discusses the ways bloggers are being called by journalists, reporters about story’s. In the article Loyd and Laura state:
"…many bloggers have no experience at being pitched by publicists." And continued saying, "What was striking throughout the pitching process was the discovery that most bloggers were rarely, if ever, approached by PR professionals."
The article is a good read, so check it out. And remember to give blogging serious thought as how it can impact your company. Contact us if you want to discuss this marketing tool.
College courses for blogging
- Poynter Online
- B2B magazine
Blogging — what works and doesn’t