Companies still think that publicity is only for those large companies, or pr clients that have offices all across the country. No True!
The size of your company should not be a factor in developing a pr marketing strategy. What you need to understand is that publicity when implemented correctly, can actually help any size company grow. When you see articles on the larger corporations, like Microsoft, pr clients tend to feel that only “those guys” get all the glory. If you have a solid pr marketing strategy, and your publicity agency is equipped to implement a pr campaign, then you too can be “in the news”.
Just make sure what you offer is newsworthy. And above all, keep your company away from legal issues or personnel issues that can have a bad reflection on your business. For years we have provided pr clients with a host of programs designed to accomplish their goals. Here are a few tip that you should include into your pr marketing strategy campaign.
1- Put together an eNewsletter. This can be monthly, or bi-monthly. Write informative “how to” or “tips” that your customers will enjoy and learn from
2- Get involved in community programs or events. This is what the press are looking for. You can submit your photos of an event your company sponsored or created and invite the press to attend. If they don’t, send photos of the event to the reported covering community stories in the newspaper.
3- Become a guest speaker. Look at local Chambers of Commerce, community and civic groups to see if they will let you speak on topics you know. It makes sense to discuss about your industry. But don’t SELL your services or products. Instead, discuss how your industry, and your company) is improving the area, or helping to change things for the better.
Many other tips can be found in various articles that discuss publicity. One in particular is an online site called Direct. You can also find tips at the PR Insider. And if you want to get a professional group to get your small business noticed, give us a call. We can show you how to make your company grow using publicity. It is an affordable solution for small businesses.