Today’s topic follows yesterdays with a little more input on reaching this social network.
Listen up pr clients and all of those public relations agencies who think it is still a fad that is going to disappear, social media is stronger than ever, and it’s growing. Until another type of media in cyberspace is developed, social media should be part of your public relations services. If your pr agency cannot provide this service, then go outside and hire a company that can. All pr strategies must now include some type of social media in their overall publicity campaigns.We all know and have heard good and bad things about MySpace. But what a publicity agency needs to do for their pr clients, is to better understand this type of media in order to gain favorable publicity for clients.
Let’s look at how to use social media correctly. For example, a BusinessWeek article by Kerry Miller asked several experts what they think are tips for social media, specifically MySpace. I like to refer to these as rules. The author lists them as 8 tips. Here are a few:
- Forget the Hard Sell. This means it is time to give than receive. Offer the visitors, and viewers of MySpace something. Whether it is a receipe, a newsletter but give them something, don’t do the hard sell.
- Focus on Quality Over Quantity. One of the experts, named Key, says to provide useful information to the community, that will develop into friends, which will give you better publicity.
- Think Long Term. Just like any other pr marketing plan, or publicity event, you need to think in long terms, not immediate.Too many pr clients want “instant” ROI’s, and forget this is a network of people. You need to “give them something” in order to build a relationship. That takes time.
As I have said before, you need to plan this type of publicity activity. It should be part of your overall pr marketing strategy, not a one-shot approach.