Is Your Copy Worth Reading?

Good pr copy

We live in a fast paced world, not having enough time to read a good book or a complete article. Maybe that’s why blogs are popular, what do you think?

Ok, let’s look at how to get people, like editors, publishers, reporters and your audience to read your copy. It doesn’t matter if you are writing a press release, an article for a magazine, copy for your web site or sales materials. These all need to follow the basic steps of writing clear and concise copy with enough flare to keep the interest of the reader. Your pr clients will at first want more fluff. Following the basic rules will get you more results.

I came across an article titled "Seven Steps to Writing Copy Your Market Will Actually Read". The title alone gives you the feeling that there is some value to reading it, right? Well, that’s the point the author was making.

Daphne Gray-Grant outlines her seven rules in easy to follow language. Most of which is common sense, but in today’s competitive industries, we cannot take things for granted.

A couple of tips are to use short, two-syllable words over three and four-syllables. This she adds is true with sentences. Keep them short. I like the fact she addresses what "short" means. It is about 14 words.

For publicity writing, make sure to eliminate cliches from your press releases, story’s and any letters to editors, or reporters.

Use these tips and maybe you will begin to see positive results.

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