Web Marketing and Publicity
What? You still think those people in the IT department are not part of the overall publicity program? If you cannot work with your web marketing staff, or outside source (if you don’t do this in-house), then you’re work on that publicity campaign can have little impact.
The word that still means success is TEAM. Working together can generate a lot of positive results. Especially when any campaign directs pr clients, customers, or B2B companies to visit your web site. Hey, if all the publicity you’re doing doesn’t include the web address then you’re missing out.
Ok, let’s get to building traffic.
As we all know, Google and Yahoo as well as MSN have taken over the search world. They are also changing how search works. By knowing some of these tips, pr people can better understand the mysterious world of search to improve their press releases, articles, and even how to find things on the net.
An important element now is TAGS. Yes, these are the same tags that were once considered a few years ago as a way into the hearts of the search engines. These were the metatags, title, tags, etc. But unlike they were before; there are new twists to making tags more successful. Understanding optimization and knowing how this new system is working, is very important in SEO marketing for web sites.
Let me give you a few tips that I read about the NEW Yahoo My Web. For example:
- You can now share bookmarks
- Store bookmarks (Google Bookmarks has the jump on Yahoo in this area)
- Tagging images. This is great for pr stuff and bloggers
Publicity agencies and pr people as well as pr clients now need to get more serious about optimization. It is how companies’ web sites will survive in the next couple of years.
- Get More traffic With Web Marketing
Do more than optimize your site