Every web marketing person uses the grand daddy, Google, as their guide to making web site pages rank high. So what is all this noise about PageRank, and why is Google the pacesetter? Because in just a few years, Google has set the path and standards for page ranking. To better understand how page ranking helps a web site, you need to know what PageRank is. Make sure that your pr marketing strategies include a PageRank campaign.
This is a description that I found which Akinola Akintomide wrote. He explains it as this:
“PageRank is a patented algorithm written by Larry Page (Page-Rank). It is a trademark registered to Google. It is a numeric value that represents how important a page is on the web. According to Google “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.” In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links, a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Sounds techy, and it is. Google changes this process every three months. That’s why it is necessary to have an on-going web marketing program, otherwise your web site will loose its position in the rankings. If you are interested in knowing about the algorithms, read this description in Wikipedia’s page on it.
The new pr marketing strategies for web marketing now include a variety of methods. Just last year you could do these to get high Page ranking on Google:
Updating pages frequently
Registering on DOMZ and Yahoo listings
Adding linked sites that you purchase with these endings: .edu, and .gov
It now requires, in addition to the above, to find pages that are reputable and relevant that is linked to your site. In addition you need to make sure the “links” are truly relevant. For example if your company is a cosmetic, or snack food company, just mentioning a manufacturer, or a recipe and linking to those sites will rank you lower. Why? Because your site, or the text only mentioned the link as a reference, it did not have a lot of dialogue on the subject. That shows you how sophisticated their whole process of optimization, and web marketing has become. It is a full time effort to keep your site looking good in the eyes of Google. All the other SEO’s follow this same path.
Need help in getting to the TOP? Give George Carson a call at Carson Marketing, Inc. 949-477-9400. He will provide a one-hour consultation free and explain to you in easy to understand terms how web marketing will benefit your web site.