Writing a press release is much different than writing an article, or a script, or copy for an ad or brochure. A press release should be written to a specific audience, or market. If you are a PR Client, then make sure that your in-house pr department or your publicity agency understands the importance of targeting a specific audience for each press release.
PR Clients need to understand that publicity is an art. It doesn’t just happen in the media. To get a press release published, you need to follow a few points. Besides writing it in the correct format, which you can check out this site to help you understand how to write a press release. What you need to also do, make the press release fit your specific audience. Don’t try to be general and reach the entire market. No matter how generic your product or service might appear to be, you can target specific markets and revise the release to target other markets.
One way to get your press release published is to see what you are saying. If you are opening a new office, or moved to a new location, then the release should be targeted to local media. It is also good to mention how this move, or new office will impact the area. For example, will you be hiring new people, how will your company affect the new area? Think in this manner and you have a good chance of getting published.
If you are a medical company, then ask how it will affect that industry. Does your release explain how your company (or what the release is about) changes anything in the industry? Of course, this release should target medical publications, and local newspapers that have a Health section. A short article on “Reaching the Right Audience” explains more ways of identifying how to understand your market so that your press release targets the right audience in order to get published.
Follow these simple steps and you will have a better chance of the media running your next release. If you need professional pr help, give George Carson a call at 949-477-9400.