Another great topic is newsletters. They are excellent communicators to keep potential pr clients and customers aware of the products and services offered.

It doesn’t matter if you are a national pr client, or local publicity Orange County agency, newsletters should be included in your web marketing campaign. Newsletters need to be on-going, just like any ad campaign, or publicity campaign. When you start a publicity newsletter for your pr client, or are doing one for your Publicity Orange County Agency, make sure someone is assigned to handle the task.

Writing Tips for Newsletters:

• Tip for the month. No matter the industry, it is easy to develop at least a dozen tips to help pr clients or customers improve their business.
• Have examples of how these tips have helped a pr client or how a publicity campaign has created awareness for your service or products.
• Create a TO-DO list. Make a list of important things that will help a pr client during an interview, or how to prepare a press kit.

If you use your web site as the main vehicle for marketing the newsletter, be sure to capture some information about the company signing up for it. Most important, have someone follow up to the newsletter list every 6 months to make sure that contact is still at the company. Keeping your data current is as important as the information you write.