When I wrote the last couple of blogs about creating a press kit and getting publicity, I realized most people might still be confused as what to do, because they do not know the words used in PR. To help you better understand this lingo, I searched the web and came across a site that has a glossary of terms relating to publicity. Check them out at the link below, the PR Academy.
Then I came across another article for press kits. This guy goes into more detail than my blog, so I felt it was a good idea to provide you the article in Entrepreneur magazine.
His deeper explanation will help those seeking more knowledge to make the press kit more complete.
After you do your research and realize that your company can use some positive pr, it is a good idea to have a plan. Yes, just like a business plan, or an advertsing plan, the pr "campaign" should be well designed prior to sending that article or press release.
Even if you think you’re only sending this one article or release, that’s not enough. You wouldn’t place one ad in one publication and say, "that should do it for this year, next year we will do that again".
Be prepared to have a series of releases to submit to the media. You can only become noticed when you make yourself noticed.