Web Site Marketing and Publicity

These two can be powerful when used properly

web site marketing and publicityIf you are a pr client, or a publicity agency, you know the power of pr. But have you combined any of that power with your web site? Probably not. Beacuse most publicity experts and pr clients think these two should stay separate in different departments. If that is your thinking then you are not providing your company, or pr client the full experience they can have when you use these tools properly.

Let’s accept the fact that you are a savvy publicity person. And that you have media contacts, a good copywriter to do press releases and articles for the company. Now what about the web site.

I have spoken about organic search engine listings before, and this part of the "SEO TIPS" is based on getting organic listings. In case you do not understand what Organic listings are, let me give you a very brief explanation. Keywords are either purchased and/or placed into your web site so that people can find your site. Organic listings are thosse that are not "paid" listings. The paid listings, you have seen them before. It is where Google, and Yahoo have web sites listed on the right side, or at the very top. Notice above those lists the words "sponsored links". That means these are paid positions. The other sites listed are non-paid, also called Organic Listings.

Here are some tips about SEO basics. I use these and found other professional SEO’s use them as well. You can more of these at the Target Marketing web article.

  • Look for synonyms when doing keyword searches
  • Get links to your site, make sure these are quality links
  • Have a site map
  • Create a press room
  • Keep the site fresh, modify pages every 10 to 12 weeks

These are basic, but important. If you want to get into the heart of using marketing with publicity give us a call. We’ll make sure you are getting noticed!

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