Improve your publicity opportunities as an expert

I told you the other day that one of the best methods to build recognition for yourself and your company is to do public speaking engagements, seminars, or lectures.

I practice what I preach.

Last month I made a presentation to 109 Community Colleges in Northern California about a subject I firmly support, that is “Soft Skills”.

Rather than give you my presentation, I am showing you that by speaking on a subject that you believe, or support, or a topic that relates to your industry, is a great way to gain favorable publicity.

Soft Skills is a topic that I support. I am on the BESAC committee for the community colleges in California, and the presentation was on why we need this curriculum in our school system. It was based on research within the business community and the facts proved a need for this program.

The amount of positive return was great. The subject matter was close to the hearts of these educators, and I showed how it would help students to get better jobs while making businesses increase productivity by incorporating this program.

Finding a subject or topic to speak about should not be difficult. Especially if you are active within your industry. Whether you attend trade shows, or are a member of an association, or belong to the chamber of commerce, a topic should be easy to find and write about. Make yourself known to reporters that you have this experience, or subject that can benefit others in your industry, or community.

The rewards are plentiful. Both for your company and for yourself.
So get out there. Use this form of publicity for your pr clients, or for your own company.

See Also

• How to become an expert speaker
  Presentations bring favorable publicity