How to make more dollars in a tough economy

Everyday we are challenged to find better methods to increase revenue for our businesses no matter the situation of the economy. If you are an out-of-the-box thinking executive, then you already are on the right path to increased profits.

Social and soft skills

Using your soft skills with social media are powerful tools

So you might ask, what is the secret, or winning formula to be successful in this economy? Actually, there isn’t a secret or magic bullet. What you have today are many excellent marketing tools that did not exist 5 or 6 years ago. Some of these tools are being used by your competitors, and too often they are not savvy enough to fully understand how to utilize them to their advantage. Incorporating these tools into your publicity campaign is a must.

What I am referring to is a combination of soft skills and  social media. No, not just the kind of social media that says by creating a Facebook business page, or writing a company blog you will reach your customers. Also, having a website doesn’t mean that your business will automatically increase sales. Social media goes much deeper. It needs to be incorporated into a company’s corporate culture. It needs to be an active part of your business plan, marketing plan, and your publicity plan. That’s where the soft skills (social skills), when combined with social media, can explode a company into profitability when you understand how to incorporate these powerful tools.

Social media is the general term used today to describe a wide range of different methods to “communicate” to your customers. Whether you are a B2B company, or B2C or both, using the social media tools correctly (just like buying the correct print/broadcast or online media) can change how your business will grow, or fail. Every company likes to think that they are current with social media, because they are either online or have a social presence. Businesses fail mainly because they do not have a long-term commitment when implementing these forms of communication into their

Corporate Culture and Social networking

Social Media Tools

marketing/publicity strategy. A teenager can probably do a better job of communicating to your customers using the vast forms of social media because that is part of their culture. Soft skills are the other half to creating a successful business. Knowing how to listen to your customers, how to write proper business emails and knowing the how to handle customers (this is more than being a sales rep) are just a few of the many soft skills that are lacking at most businesses today.

Smart executives will accept their weaknesses and find the solutions to improve a company’s performance. If you are one of those people, then re-evaluate your business and be objective or you too won’t see nor understand why your company is slipping into the red while your competitors are moving forward, passing you along the way. Need help in getting to that next level, or just want to know how to increase your company’s bottom line? Give George Carson a call. It’s free and do it before your company gets passed by. Call him at 949-477-9400.

How to get the advantage in a job interview

This is a topic I feel needs to be discussed. I will provide some information to enlighten those seeking a job, changing careers or those looking for a better position in their current job.job readiness, soft skills

The secret to getting the advantage over another person is Soft Skills!

If you are not aware or do not know what soft skills are, then you need to read on. Soft Skills are not taught in any schools or colleges. These are things like, listening skills, how to interview, networking, knowing how to write a business email, how to write a resume, knowing phone etiquette and much more. For example your body language tells a lot. If you cross your arms while having a conversation, this usually sends a message that you are bored, or just don’t want to listen to the other person speaking. Another example, in a business meeting, don’t check your cell phone for messages, or text anyone, and most important, sit in proper posture at a meeting. If you don’t it shows you are not interested and sends a bad message to the speaker as well as others around you.

PR marketing people need soft skills. Sometimes I meet professional publicity people who just don’t know or understand why others ignore them, or won’t take their calls. It’s because they never learned their soft skills.

These examples are just a few soft skills you need to know when interviewing. To learn how to have a great interview and how to network, there is a video lesson titled: “Interviewing and Business Networking” by Business SoftSkills. In all, the company produces over 12 video lessons that are entertaining and very informative. I highly recommend everyone learn their soft skills, it can only improve your chances in a job interview, as well as it could get you promoted at your current job.

This is the company’s website:

How to Improve Your Job Interviewing Process

Everyone could use help when looking for a job, especially knowing how to be a good interviewer can make all the difference. That’s whay I am going to tell you about this great new product.

A new iPhone APP titled “Power Resumes and Interviewing” gives a quick study for those who want to improvejob readiness, soft skills their softs skills. What are soft skills? Well, it now has become a very improtant issue when HR people interview a person. These are the skills that we are not taught in school. These are job readiness skills, things like how to communicate better, what to expect at your job, how to interview,  writing a business email (that doesn’t have happy faces or typing in all lower case), and a lot more great information.

Having these skills will help you find a job and the 30+ cards in the APP deck for Power Resumes and Interviewing is an excellent source. If want to make sure your soft skills are at the level you need, go visit the website. Better yet, go to the iTunes store and by a set of these cards today, it’s only 99 cents. This could be the best investment you make!

For those who want to really get the jump on your competition when looking for a job, be sure to see the demo of video lessons that get right to the core of the information without all the fluff. Contact at to learn how to purchase these lessons. Good luck with your job hunting.

George Carson presents Power Listening soft skills to colleges

It is hard to believe that a year ago I made a presentation to the California Community Colleges on  “Job Behavior” as the first soft skills lesson. This year our company produced another lesson onpresnetation on soft skills Power Listening. Although many people, including pr clients, ad agencies, even many publicity professionals think this isn’t that important, or a soft skill. Well it is. In fact listening is the most important soft skill a person can learn.

Check out these facts:

Over 75% of what we learn is from listening. And get this, a person can only speak about 180 words per minute, but we hear over 500 words per minute. That means we get bored when people are talking, and therefore loose interest and miss what is said. So if you are a pr client, publicity professional, start listening, not hearing, but listen to what is being said.

It was a great presentation and many of the professors and other administrators at this conference for the community colleges were very pleased with the presentation. Several people commented that they learned a lot and will begin using this Power Listening lesson in their classes immediately.

My other point why I am telling you about this, it is an excellent publicity vehicle. Our company was well received by the 109 community colleges throughout California. This is one of the many ways a pr client can gain exposure for their company, or themselves. Give lectures; speak on topics that you know, or about trends in your industry. A few helpful hints:

• Contact your local Chamber Of Commerce to give a lecture

• Contact any local, or regional associations in your industry and give a talk

• Send an article to your local newspaper to the business editor and ask them to publish your article. Make sure the article is newsworthy and talks about a specific topic in your industry

These are just a few suggestions. To learn more about making presentations, or “how to listen”, give George Carson a call. He knows how to listen, and can show you how to gain favorable publicity when using this soft skill. Contact George at 949-477-9400.

Public Speaking for Better PR

Improve your publicity opportunities as an expert

I told you the other day that one of the best methods to build recognition for yourself and your company is to do public speaking engagements, seminars, or lectures.

I practice what I preach.

Last month I made a presentation to 109 Community Colleges in Northern California about a subject I firmly support, that is “Soft Skills”.

Rather than give you my presentation, I am showing you that by speaking on a subject that you believe, or support, or a topic that relates to your industry, is a great way to gain favorable publicity.

Soft Skills is a topic that I support. I am on the BESAC committee for the community colleges in California, and the presentation was on why we need this curriculum in our school system. It was based on research within the business community and the facts proved a need for this program.

The amount of positive return was great. The subject matter was close to the hearts of these educators, and I showed how it would help students to get better jobs while making businesses increase productivity by incorporating this program.

Finding a subject or topic to speak about should not be difficult. Especially if you are active within your industry. Whether you attend trade shows, or are a member of an association, or belong to the chamber of commerce, a topic should be easy to find and write about. Make yourself known to reporters that you have this experience, or subject that can benefit others in your industry, or community.

The rewards are plentiful. Both for your company and for yourself.
So get out there. Use this form of publicity for your pr clients, or for your own company.

See Also