Create a good RSS Feed to get more attention and recognition

By now everyone is realizing the power of online marketing. Although our agency has been doing this for over five years, I am now seeing publicity agencies, pr clients and the traditional media getting more involved with the Internet.

We know that blogging has helped jump this attention to become a useful marketing tool. Now we are seeing how RSS Feeds can further expand your exposure. Whether you are a sporting goods company, an auto dealership, a retail outlet, a snack food company, you should consider adding RSS Feeds to your current web site.

Plus, a "press room", or Newsroom should also be part of the web site. Why, because it is becoming a place where the media can learn quickly about your company, the products and services you offer.

When you send press releases, articles or other important materials to the publishers, editors, or freelance writers, they will want to know more about you. The web site is a perfect place for them to update themselves. So make sure your pressroom has current information.

See Also

• Get Your Releases and Articles Online
  How to make an online appearance and get media attention