Publicity is Everywhere Series
I’ve mentioned Multi-Tasking earlier, but now I am going to tell you that unless pr clients and their public relations agencies are aware of the craze, you might fall behind in your market.
Let’s review the latest area of multi-tasking. Ever watch a teen at a computer? If not, this is a typical teen. They are very much into the "Social Networking" scene. Just like we refer to the peer-to-peer, which is the technology that you receive an email from a business colleague or friend asking to join a "network", teens are into social networking. For example, many business people are probably involved in networks such as Plaxo, Soflow, or Linkin.
Teens have the ability to multitask while at the computer. They can be answering and speaking to someone in a "chat", while downloading music, and talking on their cell phone. This is nothing unusual to them.
Now that you know this, as a pr client, or as a marketing publicity company, you should focus on this networking of teens. Make sure that social networking is part of your business-marketing plan. Obliviously, your company, or product needs to be something that would appeal to teens. This still works with adults, when you discover their networking patterns.
Since 1995, social networks have grown from the original site of Classmates.com to a wide array of sites that add up to over 200 social networks today. Even Google launched one in 2004 called orkut. And recently in March, Yahoo made the move of its own network called Yahoo 360. So don’t think this is going to fade out next year. Just like blogging was thought to be a short-lived fad, it has grown into a major marketing tool for businesses.
- Social networking
Multitasking mix with publicity