Photos are important for publicity

Before you send out that press release or article to the editors or publishers of a magazine, make sure you analyze the photos. This means to make sure the photos are:

• Not boring
• Has a visual that is of interest
• Captures the mood you want
• Is creative

These are a few tips to consider when submitting photos in any publicity campaign for pr clients.

Another tip is to make sure when you include people that the photos are not showing a smiling person if the release, or article is of a serious nature. A book titled "How to use Photos and Graphics in your Publicity Campaign" sums up a lot of the mistakes publicity people make too often. Whether are in the publicity industry, working for a pr firm, or happen to be a pr client doing your own stuff, this book could help. It is not telling you things you probably don’t already know, but it will keep you in line with the things to look for when including photos with your pr campaign.

In addition, you need to consider different angles of the subject. Of course, if the release is about a product, there are only so many ways to shoot it, right? Wrong. Be creative, but not too creative. The purpose of the photos is to help visually get the message across and offers the publisher, or other media, an option to use when publishing the release or article.

Just like a good ad has more potential of being noticed and read, a well written release with good photos has a greater chance of being published.

See Also

• How to get more out of your publicity campaign
  Keep the attention by using creative photos