Tag Archives: publicity people

Measuring Your Traffic

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Media can also be part of your traffic

Companies are always trying to justify the amount of traffic they get to their web site. And too often, CEO’s blame the lack of sales to the web site and that the amount of traffic is not being converted, so therefore, they cancel the web marketing or the web site entirely.

What about the traffic that visits to learn about your company or product? Don’t they have any value to your company?

Did you ever think that these visitors might be some of the media?

Measuring the brand awarness is someting new and most people are not familiar on how to go about measuring this cyberspace media.

In my quest to help my clients better track, or measure their web site, I recommend that they consider looking into SEM Director. I found this by viewing another blogger in our industry called BRITOPIAN Marketing. He has some good stuff to say. Check his views. I usually recommend people read other points of view on these types of topics, this helps to better understand how valuable it is to market your site and how to incorporate publicity into this mix.

It should go unsaid, but companies have this wall between the marketing departments and the publicity people. Even if you use an outside pr firm, I see a lot of non-communication with the publicity firm and the other marketing people. My guess is no one is willing to share their "secrets" in fear of not getting credit. That my friends is what causes companies to slip in market share.

I also read something of interest from Mr. Brito. He talks about the 6C’s. It is a good way to describe the different areas of marketing. He refers to them as:

  • Customer
  • Consistency
  • Creativity
  • Culture
  • Communication
  • Change

If you want to know more about these categories, give me a call. I’ll be happy to send you his article on them.
Call me at: 949-477-9400, or just send me an email at gcarson@carsonandcompany.com.
Put in the subject– Article for the 6C’s.

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Are Your Photos Funny or Serious?

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Photos are important for publicity

Before you send out that press release or article to the editors or publishers of a magazine, make sure you analyze the photos. This means to make sure the photos are:

  • Not boring
  • Has a visual that is of interest
  • Captures the mood you want
  • Is creative

These are a few tips to consider when submitting photos in any publicity campaign for pr clients.

Another tip is to make sure when you include people that the photos are not showing a smiling person if the release, or article is of a serious nature. A book titled "How to use Photos and Graphics in your Publicity Campaign" sums up a lot of the mistakes publicity people make too often. Whether are in the publicity industry, working for a pr firm, or happen to be a pr client doing your own stuff, this book could help. It is not telling you things you probably don’t already know, but it will keep you in line with the things to look for when including photos with your pr campaign.

In addition, you need to consider different angles of the subject. Of course, if the release is about a product, there are only so many ways to shoot it, right? Wrong. Be creative, but not too creative. The purpose of the photos is to help visually get the message across and offers the publisher, or other media, an option to use when publishing the release or article.

Just like a good ad has more potential of being noticed and read, a well written release with good photos has a greater chance of being published.

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