Choosing a Web Browser - CarsonPR Choosing a Web Browser - CarsonPR

Can a web browser be safe?

We are always wondering who out in the Internet world is the villain. Almost every week we hear about a hacker breaking into a database, or some virus, or now the unsafe browsers that hackers are stealing your valuable information.

Just today, I read this article titled "New Flaw Hits Internet Explorer and Firefox". Boy, this headline got a lot of attention. I was even curious to see what this was all about. No one wants to feel that surfing with a browser is going to create a problem. And we don’t expect this to be a way hackers can hit us, unlike email.

Especially companies like publicity firms, marketing agencies, or research companies who rely on using the Internet. Even PR Clients are questioning the safeness of this industry, from the use of spamming through email marketing to downloading research documents to registering for a company newsletter, we are all becoming very concerned about our security.

So after reading this "Flaw" article, it basically isn’t as scary as it intended to be. As a matter of fact, it was probably a press release before being a short article. And guess who was the advisory to this…right Symantec. No further comment.

This just shows you the power of publicity and how a press release, or an article can motivate people. Using a professional public relations agency can make things happen for your company. Both positive or negatively. It isn’t necessary to try and have a scary article published like this to get attention. It is always best to find something of positive value to potential clients. This is the best form of pr you can do for your company.

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