Be sure the pr marketing strategies for your company includes promotional events. It can be an excellent media for building a company’s brand.
You can develop a local publicity event that can be as effective as a national campaign.
Our pr client, Extreme Karting, held their first promotional event at K-1 Speed in Irvine, California. It was an indoor racing go-karting event. The turnout was great and the fun was at an all-time high. Drivers ranged from dad’s to son’s who participated. As usual, the younger group showed the dads their skills by outperforming them. The event gave an opportunity for new customers to experience go-karting while getting to know our pr client. This was a great pr marketing strategy that worked.
We completely handled the publicity with K-1, developed and created the special eMail invitation to the event, and coordinated the activity including taking photos. In addition to the promotional event, Extreme Karting has a shifter GP go-kart on display for all to see. The kart was set between a formula race car and an off-road race vehicle, making the display area more exciting. Potential customers took handouts from the go-kart display giving more branding exposure to Extreme Karting.
Branding for Extreme Karting was lifted several more levels as many of that company’s customers and potential customers became familiar with the Extreme name and products. We are planning other promotional events as part of our overall pr marketing strategies for this year and next. We enjoy seeing our pr clients get results.
If your company needs to uplift its branding image, then it’s time to contact Carson Marketing Inc. Ask for George Carson. He can create a special event to make you smile from the results.