Know your core strengths

A new client called us to help them create and improve their company’s image. This is a typical call for us. For over 25 years we have been helping clients like this re-position themselves through a branding program.

Our team of strategists and designers are already working on the client’s campaign.

We will begin with a corporate brochure that will include several insert sheets for them to distribute at upcoming trade shows.

The logo is a well recognized image and we prefer to use the existing design. What was missing was a coordinated effort of the parent name with all the other brand names that the company has acquired over the past few years.

At this time I cannot reveal the name of this company, but they are in the food business and have good consumer recognition, it just hasn’t been positioned properly to compete with other industry companies.

As we are developing the plan, the client has immediate needs. That’s why we are working on the collateral materials. We have the "core" program in mind and are using this to work from. All other campaign elements such as pr, marketing and ads, will use the core identity as the common thread to establish the branding and positioning.

Sometimes a company needs to be reminded what their main (core) business is all about. Too often, as companies grow, or aquire others, they loose sight of their main business. This usually causes a decline in sales and reduced market share.

Need help in establishing a branding program? We’re here to help you as we have for dozens of clients for the past 25+ years. Call us, and we’ll show you how to make a better image.

See Also

• Carson and Company
  Building a Brand Through Communications