All pr agencies, whether local in Orange County or national will tell you that one of the best ways to gain publicity and become recognized as an expert is to be a guest speaker.
For example if you are interested in finance, investing or retirement programs, or need legal guidance, you always look to the “speaker” as an expert. More often than not, that person usually gets accounts from those presentations. So if you are a pr client, or a publicity agency in Orange County, it is time to get out there and start speaking. First you do need to get prepared. So what do you do?
As with anything, you need to do your homework. Choose a topic that you have a vast amount knowledge to tell your audience. But before we go too far, here are a few tips on public speaking.
- Practice in front of a mirror. Check to make sure your posture is good. Have good eye contact.
- Do your presentation in front of family, or friends. Ask for criticism.
- Practice, practice what you will say. It is good to be prepared with a speech, and it is best to be comfortable to inject some humor, or “live” comments to keep the speech fresh and entertaining.
Get more tips from other sources like Public Relations 101.
Prepare a list of different topics. Look at your market, or industry. If you have been in your industry for several years, you probably gave a lot of advice to customers or your staff over the years. Some of those pieces of advice can become great topics.
Work with your publicity agency to polish them up. If you do not have a local publicity agency in Orange County, then hire a consultant for a few days. It will be money worth spent. Get some additional points from other pr clients, or other publicity professionals. Getting people to listen will be easy once you are in front of them. So make the best of it and get out there!