public speaking public speaking Archives - CarsonPR

All pr agencies, whether local in Orange County or national will tell you that one of the best ways to gain publicity and become recognized as an expert is to be a guest speaker.

For example if you are interested in finance, investing or retirement programs, or need legal guidance, you always look to the “speaker” as an expert. More often than not, that person usually gets accounts from those presentations. So if you are a pr client, or a publicity agency in Orange County, it is time to get out there and start speaking. First you do need to get prepared. So what do you do?

As with anything, you need to do your homework. Choose a topic that you have a vast amount knowledge to tell your audience. But before we go too far, here are a few tips on public speaking.

  • Practice in front of a mirror. Check to make sure your posture is good. Have good eye contact.
  • Do your presentation in front of family, or friends. Ask for criticism.
  • Practice, practice what you will say. It is good to be prepared with a speech, and it is best to be comfortable to inject some humor, or “live” comments to keep the speech fresh and entertaining.

Get more tips from other sources like Public Relations 101.

Prepare a list of different topics. Look at your market, or industry. If you have been in your industry for several years, you probably gave a lot of advice to customers or your staff over the years. Some of those pieces of advice can become great topics.

Work with your publicity agency to polish them up. If you do not have a local publicity agency in Orange County, then hire a consultant for a few days. It will be money worth spent. Get some additional points from other pr clients, or other publicity professionals. Getting people to listen will be easy once you are in front of them. So make the best of it and get out there!

Improve your publicity opportunities as an expert


I told you the other day that one of the best methods to build recognition for yourself and your company is to do public speaking engagements, seminars, or lectures.

I practice what I preach.

Last month I made a presentation to 109 Community Colleges in Northern California about a subject I firmly support, that is “Soft Skills”.

Rather than give you my presentation, I am showing you that by speaking on a subject that you believe, or support, or a topic that relates to your industry, is a great way to gain favorable publicity.

Soft Skills is a topic that I support. I am on the BESAC committee for the community colleges in California, and the presentation was on why we need this curriculum in our school system. It was based on research within the business community and the facts proved a need for this program.

The amount of positive return was great. The subject matter was close to the hearts of these educators, and I showed how it would help students to get better jobs while making businesses increase productivity by incorporating this program.

Finding a subject or topic to speak about should not be difficult. Especially if you are active within your industry. Whether you attend trade shows, or are a member of an association, or belong to the chamber of commerce, a topic should be easy to find and write about. Make yourself known to reporters that you have this experience, or subject that can benefit others in your industry, or community.

The rewards are plentiful. Both for your company and for yourself.
So get out there. Use this form of publicity for your pr clients, or for your own company.

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