Publicity is everywhere!
We were recently asked to do a creative package design for a Burrito Manufacturer. The assignment will consist of 6 different flavored items, from Beef and Bean, to Chili and Beef.
Our company has been involved in the package design industry for over 25 years. Most of the work has been in the Snack Food industry. Other industries that we have created packages for are: auto sound systems, car polishes, health products, automotive accessories, sports products (shoes, ear plugs, apparel) and many others.
Why am I telling you this and how does it relate to PR?
Nice that you asked.
Designing a package directly relates to publicity. It is how a company becomes positioned for that product. It is how customers will view you. The package tells a lot. The design and the construction work hand-in-hand.
You need to have an understanding of the market…ok, sounds like a marketing lesson, well it is both marketing and pr. Knowing the customer (whether it is a B2B or consumer) your package will have an impact of their perception of your company. So why not take advantage of this marketing lesson and make it a pr effort as well. How?
Another great question. You do this by the graphics and images placed on the package. Then you do a series of press releases and write an article about the product and its new package and how it will affect your market.
I can’t get into all the specifics in this short blog, but you see the direction I’m taking. PR is everywhere. You just need to know how to take advantage of it and how to use it properly.
Do you need some help with your project to know how to incorporate it into a pr effort? Give me a call. We’re here to help you make a better impression.
See Also
- Package Design Magazine
Various industries package design - Carson and Company
Package Design with Publicity - Packaging Strategies
Source on Packaging Technology