Public Relations Needs Web Marketing - CarsonPR Public Relations Needs Web Marketing - CarsonPR

Get more traffic using these tools

No matter what your clients or pr agency says, you cannot have a successful pr campaign if your web site isn’t visible to the search engines.

So what does all this mean? By working with your pr staff, or your publicity agency, and the marketing people and the web IT department, you will see positive results.

Now let’s talk briefly about your web marketing. Maybe you do not have a web marketing or IT department, or your web designer doesn’t do marketing for web sites. No matter what your situation is, start building links to your web site. First, let me remind you that the site needs to be optimized for any site to gain credibility and ranking. If you are not sure how to optimize the site, contact me and I will give you a FREE analysis of your site’s optimization.

In previous blogs, I have addressed the two types of links. They are:

  • ONE WAY links. This is when you ask someone to have him or her place a link to your site on his or her site.
  • RECIPROCAL links. These are the type of links that you exchange with another relevant web site. Basically, you are linking to each other’s site.

Remember that it is always best to link to a high-ranking web site. And it is more critical to link to a site that is relevant to your industry. If not, then you are defeating the process and the search engines will penalize your site.

Some other web marketing tips:

1- Do Not link to too many sites too fast. For example, Google wants to see a slow progression of links built

2- Try to get about 5 or 6 new links per day

3- Make sure your keywords are relevant and placed into the text (body) of your message and into your title pages

If you want to learn more, contact me.

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