Your Mission Message

I was wondering this afternoon if any companies have taken publicity to another level.

Well I think I found one.

I saw Dan Janals‘ blog that spoke about the Wynn hotel in Las Vegas using publicity at, and what I call, the next level pr.

He mentioned that when he purchased water from the hotel (Wynn’s own brand) it tasted so good that he complimented the worker on its fresh smooth taste. The worker’s reply was "does it make you want to gamble?’

According to Dan, he thought "now that’s a mission statement!" He also realized all of the workers and the different sections of the hotel (registration, restaurant) all gave you the feeling of wanting to be there. That in turn will get people who enjoy the gaming part want to stay longer.

Then as he entered the elevator, he noticed all the buttons had names of the floors, like spa, casino, rather than First Floor, etc. This is another way of re-enforcing their mission statement…which is all connected to their BRANDING.

You will notice more and more that building a brand has become essential in building a successful business.

Make sure you include with your publicity a branding program. It’s the smart way to do business.
 

See Also

• Carson and Company
  Branding and Positioning for Success
• Dave Young’s Branding Blog
  Branding Advice and Tips