There is a lot of buzz around on how a company should embark on a social media campaign. Some pr marketing strategies have already proven poorly, while other pr marketing strategies are successful.
So what makes one pr client succeed and another falter? Do they need to spend more money? Do they need a blog site? Are they aware of their audience and what they want? It is knowing how to do it right! In a recent article by blogger BL Ochman, she gets right to the core of many issues that are causing serious problems for pr clients not knowing how to so social media.
Does anyone have the answers? Yes, everyone seems to, but who is right? As much as BL Ochman illustrates the right from wrongs in campaigns, you cannot completely know if it is going to work until you implement the marketing campaign. I do agree with her that if you haven’t been doing social media, and are using old pr marketing strategies, then you better hire a blogger or media specialist who understands the workings of social media. That sounds easy enough. But large companies like FORD proved that you could spend $60 million and still not get it right. They need to go outside of the ad agency. Go to the consumers who are blogging about them. Basically, they need a street-smart marketing program. Only through this type of research can any company survive the constant changes consumers experience everyday.
So are you doing it right? If not, look to someone who can direct you to a social media program that can make your company reach its goals.