People are asking me to help define or give them examples of what is a business blog. When I wrote the previous “Business Blogging is Great PR” blog, I figured by now most pr clients and publicity professionals as well as advertising agencies know the difference between a personal blog site and a company or business blog site.
First, you do know what a blog is, right? Ok, let’s move. There are basically two types of blog sites: “personal blogs” and “business blogs”. The personal blog is where any
individual can write about any topic, such as the weather, their favorite pet, their life experiences, or whatever they wish. Yes, sometimes it is a gripe about their job, or a problem they had with a manufacturer’s product. But that is one person voicing their thoughts. These personal blogs are set up by the individual.
A Business Blog can be similar, meaning it is one person’s opinion, or thoughts, but it relates to an actual product, or a company. You need to know that there are two types of business blogs. One is on the Internet that anyone can read and see. The other is internal blog sites set up at companies. Usually these are created by large corporations. The blogs are usually intended for employees to voice their comments internally, within a company, not readable to the outside world.
To help illustrate a business blog, look at these site. I saw them referenced at About.com:
• Gizmodo
You will see that each is different but they are all business related. One may do a review on a product, while another tells people about their store and what it offers. Sometimes a blog is written by the company for anyone to read to attract employees or make people feel good about the company. A couple of examples of these blog sites would be Google Blog, and GM’s FastLane Blog.
Learn how to start using a business blog. PR Clients and all publicity professionals need to get ahold of this powerful media and make it work for them. For additional tips, visit the site “to improve your blog“. It has a few more helpful suggestions. If you need help to build a company blog, or want to learn more, call George Carson at 949-477-9400, or visit our Carson marketing, Inc. web site.