What is a Business Blog?

People are asking me to help define or give them examples of what is a business blog. When I wrote the previous “Business Blogging is Great PR” blog, I figured by now most pr clients and publicity professionals as well as advertising agencies know the difference between a personal blog site and a company or business blog site.

First, you do know what a blog is, right? Ok, let’s move. There are basically two types of blog sites: “personal blogs” and “business blogs”. The personal blog is where anybusiness blogging, blog sites individual can write about any topic, such as the weather, their favorite pet, their life experiences, or whatever they wish. Yes, sometimes it is a gripe about their job, or a problem they had with a manufacturer’s product. But that is one person voicing their thoughts. These personal blogs are set up by the individual.

A Business Blog can be similar, meaning it is one person’s opinion, or thoughts, but it relates to an actual product, or a company. You need to know that there are two types of business blogs. One is on the Internet that anyone can read and see. The other is internal blog sites set up at companies. Usually these are created by large corporations. The blogs are usually intended for employees to voice their comments internally, within a company, not readable to the outside world.

To help illustrate a business blog, look at these site. I saw them referenced at About.com:


Google Blog

Jupiter Research

Loosetooth.com Shop Blog

You will see that each is different but they are all business related. One may do a review on a product, while another tells people about their store and what it offers. Sometimes a blog is written by the company for anyone to read to attract employees or make people feel good about the company. A couple of examples of these blog sites would be Google Blog, and GM’s FastLane Blog.

Learn how to start using a business blog. PR Clients and all publicity professionals need to get ahold of this powerful media and make it work for them. For additional tips, visit the site “to improve your blog“. It has a few more helpful suggestions. If you need help to build a company blog, or want to learn more, call George Carson at 949-477-9400, or visit our Carson marketing, Inc. web site.

Blogging, is it Right For You?

The Power of Blogging

As I write these tips on Publicity and Marketing, I realized few companies may not fully understand if this media is right for them.

There are a lot of things to consider if your company is interested in creating a blog site.

It must be understood that blogging is like a daily newsletter. A short version of course. If your company doesn’t have the time or staff to dedicate in writing and producing a monthly, or quarterly newsletter, then blogging might be too much for your company to handle.

One solution is to hire a professional company to do your blog site. In m any instances, companies are doing just that.

I came across a company, CorporateBlogging.info that offers a 14 step guide if you are considering a blog site.

These are valuable tips that all companies should read. Why? Because it tells you about the art of blogging and how it can be a benefit if you are prepared to take on the task…or hire a pro.

The article gets deeper into the distinctive features of blogs. It is a must read for new and seasoned bloggers that are in the business community. It mimics much of what we believe.

Since I can’t get into a lot of the details, go check them out.

How does this all relate to Publicity? Remember, publicity is everywhere! Blogging is quickly becoming the main source for information and that my fellow students, is publicity. Blogs let you control what is said, and how soon you want that information to be released.

But having a blog site alone will not get you famous, or your company recognized. Blogging is an art. It requires more than writing. In the business world it takes a lot of “back-end” work to get your messages to reach the right people, companies and media…that’s the most important reason of hiring a professional company who knows Web and Blog Marketing.

So is blogging right for your company? It depends on how far you want your company to grow, and if you are prepared to handle the task.

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