A PR effort is needed
It is always interesting to see that what you have been telling clients finally gets support in the media.
Publicity is and will always be the backbone to gaining any recognition (favorable, not favorable) for a company or its products.
I was reading a posted blog that supports one of my many convictions. It was titled "Power Law Blogging". In this short blog, he states that another article he read, the writer had this to say about blogging:
“The good news is that it’s still possible to create a top-ranked blog,” says Shirky. “The bad news is, the way to get into the top ten now seems to be public relations.” Just posting witty entries and hoping for traffic won’t do it. You have to actively seek out attention from the press. “That’s how they’re jump-starting the links structure. It’s not organic.”
As you can easily see, you need a strong media mix to become successful. One marketing tool is not enough. Starting a blog is and should be on your list of good resource tools. Be sure to add, or expand further a publicity program. Together these will help your company get noticed!
Take it a step further and make sure you have a complete marketing plan. The plan does not need to be complex. It can be designed to work within a limited budget. The plan will give you a direction and establish guidelines. After a few weeks, review the plan. See if it still meets your goals and objectives.
Now back to blogging.