Web sites are more than places to buy electronic products, or collect information about a company. All industries, including the medical field, understand how important it is to have a visible image on the Internet as part of their pr marketing strategies.

Recently our company, Carson Marketing, Inc., was contracted to design a web site for a board certified internist. The web site was created for Dr. Hedyeh Golshan. Unlike the typical site that is sometimes difficult to find what you are looking for, this site is geared to be extremely user friendly. The clean graphics, and bright, yet subtle colors, creates a strong image for the doctor. We used her photo on the main page so that patients can feel they have a personal relationship with the name. This was all part of the pr marketing strategy we used in developing the web site.

The site is simple, with few pages, but enough information to help those seeking a medical doctor, like Dr. Golshan, to feel comfortable enough to further contact the doctor to arrange for an appointment. When discussing the site development with our pr client, we made sure to communicate in the site what was necessary for potential patient’s to know. This included listing a chart that shows the provider ID# for the different insurance plans. As simple as this sounds, it has helped those seeking a doctor by eliminating unnecessary phone calls to Dr. Golshan’s office asking for the doctor’s ID#’s.

So how does this all fit into a publicity campaign? As I have been saying for years, “Publicity is Everywhere”. That includes a pr clients web site. The Internet may be your only visible contact with potential, and existing customers, clients, or in this case, a patient. Having a clean and uplifting web site can enhance a company’s image and establish a branding identity. If your company needs to freshen up an existing web site, or need a new web site, call George Carson at 949-477-9400. Our creative and web marketing programs are designed to get you noticed!