Publicity needs to keep up with technology

To keep in this fast pace of publicity, we are always searching for and want to find access to a lot of information. One of the sources to use is the RSS feed.

This stands for Real Simple Syndication. It allows you to access current news about any topic. It is great for those publicity firms or advertising agencies, or pr clients who are in a vertical market.

It seems the more information we have available to access, the more we want. RSS will satisfy your hunger for all the information you desire.

Sometimes I can’t read that days different feeds coming to us. What I usually will do is scan through the news and click onto those that catch my attention.

Public relations people will find this marketing tool very helpful. When you get into a habit of learning how to take advantage of RSS feeds, you will find it a great source for information, as well as a marketing tool for your client’s pr activities.

Many different weblogs are built around RSS feeds. That is one of the reasons how RSS became a solid marketing media for the news industry. Reporters, publishers and broadcast media use these feeds because they can publish and retrieve up-to the minute news.

For those of you who want to learn the history and how RSS became a daily media, I suggest you visit an article called “Dive into XML”, by Mark Pilgrim.

And for those of you who want to get RSS feeds to your web site, this is one place you can get information on how-to, it is FreeNewsFeed.com. There are many others, just type in RSS into Google, or Yahoo and a Billion sites will be there ready to explain more.

See Also

• Learn how you can improve your PR campaigns with RSS
  RSS technology can improve publicity campaigns