Get your release to the media
Writing a press release that has newsworthy information is a task. Once accomplished in developing this newsworthy bit of information, you need to get the word out.
Not as simple as many thought. Yes, there are a lot of Internet companies claiming to send out releases for you. And yes, you can look up all the reporters and create a database of media yourself.
The cost needs to be evaluated in these different processes.
For example you can join organizations such as Business Wire (which was bought by Warren Buffet’s company about a month ago) and pay their yearly dues. On top of that it will cost anywhere from $300 to $800 to send out one press release.
Other companies like Mass Media Distribution will send your release to 100 newspapers for about 100 bucks. But these are limitations, restrictions; you need to read the tiny print and what you are getting.
Don’t misunderstand me, these are good places to get the news sent out, but that’s all they do. No follow-up, no help in getting you a possible article, or even get the release published as written.
Whatever path you take, it requires a lot of follow through, relationships with the media, and creating the releases/articles that are written to their audience.
The solution is to get professional help in getting that news into the hands of the media. And those pros will work to get articles, follow-up stories and do a lot more than just being a glorified mailing source. A good pro will develop a pr plan that will include press kits, event planning, interviews with the media, press conferences, distribute kits and attend many trade shows in your industry to arrange for reporters to meet with you, among many other services.
You will actually save money this way, which will be a better investment than trying to go the other routes.