What gets the attention of editors to publish your article
Everyone wants to read a good book. But what about an article that a reporter, or publisher or editor must put in their magazine, or other print media, do they prefer fiction or non-fiction.
It should go without saying, but the fiction stuff is what they really want. Sometimes publicity people, or pr writers get a little too close to the topic and want to make it more interesting so they add some non-fiction stuff to fluff up the story.
This is what gets you in trouble.
Fiction is what reporters want. Something that has a hook to it is not boring and yet has interest.
Ok, not every article you read is like that. And yes, a few boring articles enter this media.
I saw a pr article by Peter Turkington where he uses the 5 "w’s" to describe what you need in a good article. These are the who, what, where, when, why and how that we all learned in school and journalists classes. Peter goes on to say that the media looks for another "w". It is the Why should anyone care?
He explains that you need to make articles newsworthy. Well, we already know that. But I still feel as much as this is important, you also need to build relationships with the media. Because not everything you write, or read is full of newsworthy stuff. It just isn’t possible.
If you happen to have a unique product or your timing is good with the introduction of a product (such as security items since 911) you have a good chance to get some ink.
So as much as it is important to be newsworthy, it needs to be said that relationships with the media, and the timing of your story are also factors in getting something published.
You can expand on this further by knowing the publication, or the news media you are approaching. Know their readership and audience. Then make sure you have written the story for that audience and the editor/reporter to read.
These are some tips to getting in the news. Other ways exist, but for now consider these as a first start.
- Know what makes a good story
Writing for the readers, not yourself