As a PR Client you need to follow the rules
Publicity agencies and pr clients sometimes loose sight of how to write a press release for the media.
When you submit a release to a publisher, editor, or a freelance writer, it is important to follow the basic rules when writing "newsworthy" releases.
All releases should follow these simple rules:
Keep in mind WHO the publication’s audience is when writing. Sometimes it is necessary to modify a release if the audience varies even slightly.
Know WHY it is an important release. The product or service may be important to you, but what about the readers and your industry. Make it important to them and the editors will then not toss your release into the trash.
If the press release has a location, such as an event, seminar, or announcement of the unveiling, be sure to mention this. Otherwise, pr clients need to list the location as their main office, or headquarters. Publicity agencies need to also list the pr clients location, not theirs.
Finally, put the contact info for the pr client. The publicity agency should also include their contact info as the focal point. Be sure the person listed is available to respond in a timely manner.
- Make your press releases “publisher friendly”
Each release should stand on its own