page ranking page ranking Archives - CarsonPR

It’s Good PR when done correctly

page rankingAre you caught up in trying to get higher rankings with search engines? Have you found the secret? Did you or are you hiring SEO professionals to get to the top?

If you are a pr client or a publicity agency, look no more. The secret to higher rankings is not a science. In a few simple words, it’s making your site easy for the robots to crawl around your site.

Wow, you’re thinking this isn’t any news. Well, it is. Because publicity and page ranking are based on the same principles of keep it simple and easy to read.

Remember that a search engine is like an editor or publisher. The main function is to provide its users good information. This means your site should have good content, just like a press release. And just like a pr release, your site should have better content than your competitors to make it easy for the robots to crawl the site.

Let’s carry this pr and SEO stuff deeper in comparison.

• When you write a press release, the headline is important. If it doesn’t tell the reader what you are about to announce, they will pass you by. That’s the same for your web pages. The "titles" should reflect your keywords and what that page is about.

• Now about those keywords you are buying, or trying to place into the site. Would you only write "keywords" in a release? No, you write sentences. So why settle for a keyword. People type phrases when looking for something, right? That proves to you that key phrases are more important than single keywords.

These web marketing tips are at the same time publicity tips. Why? Because publicity is everywhere.

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Publicity is everywhere, even on the net

Just about every traditional (brick and mortar) company has a web site. Beyond the fact that you need to have a web site today to be recognized as a real company doing business, clients and customers want the ability to gather information or place orders via the web.

With that said, we need to now see how publicity coupled with marketing can make good things happen.

Web sites are only as good as the marketing that supports it. Just because you have a site doesn’t mean it will be picked up and listed at the top with the major search engines. It requires strategic planning and implementation to make things happen.

To begin, you need to have the site optimized. That’s an overused word, but it still needs to be said. This alone is not enough. The SEO’s are battling again for power and that means more challenging times for web masters and programmers. You now need to include a plan that includes “back end marketing”. This can be a series of things like a blog site, eNewsletters, and above all a strong publicity plan.

Yes, publicity is a major element in getting listed higher. There are two methods used to see a sites value. Page Ranking and Site Listing. Page Ranking shows how you are rated (ranked) on search engines, like Google, Yahoo, MSN and Alta Vista to name a few. It is based on a scale of 10. Sites with anything in the 5+ ranking is excellent. Even with a 3 you are doing fine. Remember, that there are over a billion pages, and several hundred million sites. Even in any vertical market, there are at least several hundred thousand sites.

Listings are where you are positioned on that search engine. Everyone wants to be on the first page of a listing, and not further than the third page. But again, with hundreds of thousands of sites, not everyone can be on top.

Once you get there, you need to be more aggressive with press releases, keywords added and updated, keep daily blogs going just to maintain a solid position (listing) with the engines. No guarantees can exist. The only way to stay near or at the top is to have an on-going plan.

A couple of our clients are getting their time in the spotlight. Partition Specialties now has a solid listing using several keywords such as modernfold, tate access floors and skyfold. They are listed with the various SE’s in either a #5 or #12 position with Google and Yahoo, MSN, etc. That’s out of 1,500,000 other web sites in a specialized industry. We are using several marketing tools with the publicity to maintain this.

Foundations Financial in only 6 weeks got a high PageRanking with Google of #3. We are using the blog site and a lot of publicity releases, TV interviews and links on the site to gain this positive momentum. Keeping this will be an on-going battle that we plan to win. Within a few more weeks, they will enjoy the high listings as many of our other clients do.

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