It builds your brand
Our clients have enjoyed the position they hold in their respective markets. That’s due in large part from the branding and marketing we created to establish their position.
I’m not bragging, just want to make a few good points about what you can do to help re-position your company in a specific market.
First, as always, you need a plan. Don’t just be a bull and charge ahead without knowing the path you want to take, and what you hope to accomplish.
Ok, now that we mentioned a plan, this is something to consider.
One of the publicity programs that you have in your plan, should include a series of articles on topics that you are an expert in. These should be sent to reporters, publishers and other important media (trade journals, newsletters in your industry, etc).
Become more visible in the community, and in your industry. Contact the different associations in your industry and become a speaker, or ask if you could conduct a workshop at one of the meetings.
You could write a book on a subject that you are very knowledgeable in. Then self publish the book, or submit it to publishers.
I noticed the other day when surfing different blog sites that Dan Janal’s blog, he mentioned that he encourages clients to do teleseminars. That’s a great marketing and pr tool. Teleseminars are easy to do, no major costs involved such as renting rooms, providing drinks, or traveling.
Dan also says he sells transcripts, CD’s and it makes the program profitable.
I am a true believer to use technology when it can benefit a company. Just like your web site, which should work for you, let a teleseminar do the same.
That’s the tip for the day, become an expert. Need to know more, or how to do this, give me a call. We’ll get you going in the right direction!