Is there a difference?
You hear so many opinions about what is the direction of the future. Is it blogging, or a stronger, traditional publicity campaign?
Neither one should be practiced alone.
The new technology has made blogging a good communications soruce, which in part is publicity. But this alone cannot be the main source for a solid PR campaign. You still need to interact with the media.
I saw a blog site this morning about this similar topic. Tom Murphy’s PR Opinions speaks about how people think Blogging killed PR (Publicity). He is right, at least in my opinion, that blogging is a new form of communication, but it is not replacing or killing traditional PR.
As I have said before, publicity is everywhere! Blogging is just one of the many and useful means to get your message out the market.
So before you jump into blogging and think it will be your main publicity vehicle, think twice. Don’t turn your back on reporters, or other media. They will be around for a long time. And these reporters, journalists are also reading blogs. They are not in the dark of the technology.
As for blogging, it will probably be here too, but will it outlast traditional publicity vehicles, I doubt it.