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Ok, you want to know how do you get free publicity, right? It isn’t easy. You just completed your pr marketing strategies for next year and included publicity as part of the plan. Now you arefree publicity looking at getting free publicity as part of the marketing strategy. Well, there are no special formulas, trick words, or how you “optimize” your press release that will garner you all that free publicity. When you think about this topic, what is free? Are you willing to not pay someone to write a press release, or pay a pr distribution company, like business wire, to submit your releases? What about the do-it-yourself approach? Sure, if you don’t value your time or pay yourself anything, then I guess you got the release for free. That still leaves the media. If you do not have the contacts, your release, or article may never get published.

When people say they got “FREE publicity”, ask them if they paid for any of the services I just mentioned. In reality, free refers to the media. Unless you pay for an advertorial, or a press release to be published, then it is free. Unlike an ad, which you pay for that space (this even includes traditional publications, online media, social networks, etc) publicity is something that editors will allow to be printed in their media without cost. You need to realize that the editor, or publisher has the right to refuse, or publish any releases or articles. Whether it is about a new product, or service, it is up to that publication if they want to run it.

So how do you really get Free PR? Hire a professional company that knows how to write press releases/articles and has the media contacts, Then you may get the FREE PR everyone is bragging about. If your company wants free publicity and can’t do it in-house, give Carson Marketing, Inc a call.

Build a solid database for reporters and other media

Do you have a customized media list to distribute your press releases? Are you using a public relations agency, or do you submit your press releases through a PR distribution service?

It doesn’t matter what method you use, what matters is yourmedia list publicity release or article reaches the reporters or editors that relate best to your industry. You need to target the right media. Using a general, catch-all list will not help your publicity campaign move forward. So what is the solution to reaching the right media?

I read an article called “Guide to Creating a Media List for Your PR” that has many of the answers.

If you don’t get a chance to read the article, I’ll give you a short review of what that author suggests.

1- Purchase a list.  There are companies that provide media lists for sale. You can start looking at Bulldog Reporter’s Media Base, or PR Essentials Company. Another well-known name in publicity services is BurrellesLuce.

2- Distribution Service. Several companies provide distribution of press releases. A few of them are: PRWeb, although a free service, to get full distribution, you will need to subscribe or upgrade from free to fee. eReleases and Advanced-PR are two other companies to consider. Each charges a fee. Another public relations service for distribution is 24-7 Press Release. They also have a fee.

3- Create your own custom list. This is good for pr clients or small pr firms that need to distribute locally, or in limited industries. Try NewsDirectory.com, or Yahoo! News Directory.

If you want to really get noticed, then you need to do more than just send out a press release or two. It requires an on-going effort. It requires hiring a public relations service company who can develop, write and distribute a full campaign. Did I mention that’s what we do? We are here to help you meet your publicity goals. Call George Carson today. He’ll get you noticed!

Searching for the right publications

I have been asked several times to explain how to write a press release and where to find the media.

PR WRITING TEMPLATE
It is difficult to draw a template about writing a release in these short blogs. If you feel that you have the talent to write the release than hiring a copywriter, I suggest visiting webwire who will give you a template, or format to follow. Once this is learned, you can make some modifications that suit your specific needs. But be aware; don’t wonder off creating a unique format, because this will only get your release tossed out.

Reporters do not like trying to understand your release by digging through a lot of colorful words, or hiding the "important" stuff somewhere in the body of the release. So check out this site, it might save you a lot of time.

WHERE’S THE MEDIA?
Good question. First you need to identify the market that you want to reach. If it is in the business industry, or more specific in the financial or accounting, or is your business in the entertainment industry…you need to target your market first.

Once this is established, you can locate sources of publications to reach. You can visit the library, or search the web for a company that provides a media list. There are several to choose from.

Now you can collect the information you need from each publication, such as editors name, publisher’s name, press release editor (some media have specific departments for releases), etc. Be sure you have a phone number as well to follow up after sending the releases.

Ok, hope this clears up some of those questions. If you still need help, contact me directly. I’ll be happy to get you going in the right direction.

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