Ok, you want to know how do you get free publicity, right? It isn’t easy. You just completed your pr marketing strategies for next year and included publicity as part of the plan. Now you are looking at getting free publicity as part of the marketing strategy. Well, there are no special formulas, trick words, or how you “optimize” your press release that will garner you all that free publicity. When you think about this topic, what is free? Are you willing to not pay someone to write a press release, or pay a pr distribution company, like business wire, to submit your releases? What about the do-it-yourself approach? Sure, if you don’t value your time or pay yourself anything, then I guess you got the release for free. That still leaves the media. If you do not have the contacts, your release, or article may never get published.
When people say they got “FREE publicity”, ask them if they paid for any of the services I just mentioned. In reality, free refers to the media. Unless you pay for an advertorial, or a press release to be published, then it is free. Unlike an ad, which you pay for that space (this even includes traditional publications, online media, social networks, etc) publicity is something that editors will allow to be printed in their media without cost. You need to realize that the editor, or publisher has the right to refuse, or publish any releases or articles. Whether it is about a new product, or service, it is up to that publication if they want to run it.
So how do you really get Free PR? Hire a professional company that knows how to write press releases/articles and has the media contacts, Then you may get the FREE PR everyone is bragging about. If your company wants free publicity and can’t do it in-house, give Carson Marketing, Inc a call.