Build your image with SEO’s
Writing a press release is one part of building visibility with the media. Now you need to use the power of the Internet. Make the press release relevant to your site.
To do this, you need to add links that are relevant to your site and to the names of companies or people that are mentioned in the press release.
Although there is a mix of opinions about using links with press releases, it will add a lot of power to your visibility. How? Because the more relevant links you have, the better your position will be when people type keywords to find a product or company that offers what you do.
Don’t go wild and place a dozen links in the body of the text. This will be both annoying to the reader and it is a red flag to SEO’s, because they (the search engine spiders) think you are trying to fool them with relevant links.
Keep the text simple, yet informative, just like any press release or story you want published. Make it a point to include keywords that are in your web site. Again, be careful to not make the article or press release sound like a sales pitch. That will just get you lower on everyone’s list.
Read my blog about “Public Relations Needs Web Marketing”. It provides a few tips on how the two, publicity and web marketing, work best when you make it a team effort.
As you write releases in this manner more often, you will begin to see the value and power it has.
- How to make press releases more powerful
Using links inside a press release