press press Archives - CarsonPR

One in a series for publicity

Not everyone can be a great presenter, or speaker. But anyone can learn the skills required to improve your presentation to the media.

When you are arranging for an interview for your pr client, you need know how to present and pitch the story to a specific media. This is one of the many skills that takes time to develop. Unfortuantely, time isn’t going to help you when that story needs to be in the news immediately. So what is the answer?

Try to learn from others who are more experienced. Take notes when you see a presenter or a seasoned pr professional make the pitch. There are a lot of things you can learn. If you have the opportunity to meet with the press use some of these suggestions.

Some helpful tips:

  • Keep your hands out of your pockets
  • Always look at the person you are speaking to
  • Know your subject (topic you are pitching) well in advance
  • Allow the reporter the opportunity to ask questions
  • It is ok to be selective on which questions to answer, that will help your pitch go smoother
  • Be sure to leave all your contact information
  • Speak clearly and not fast. Don’t be a slow talker, but keep the pace moving
  • Don’t digress and begin a new topic thinking it will help get the story published

I can go on, but as you can see, these are easy skills to improve. It doesn’t take a lot of time to learn, and no books are required.

If you want to learn more there are a lot of resources. For those wanting to improve personal presentation skills, the SkillsStudio in the UK offers training courses. If you need to speak better, there are also many resources like Impression Management. Just Google the term "pesentation skills" as a start.

See Also

PR needs to watch this new media


We are in a fast moving world that sees changes on a daily basis. Once we learn of a new technology, or a new media like blogging, we are quickly discovering another media. This time it is "Viral Marketing’.

As usual this new form has been embraced and popular among young web people. It is the video content that anyone with a cheap video camera and some editing equipment, will post onto a web site. This is not just a fad. Tens of thousands of videos are already in the ultimate Short Attention Span Theatre. These will range from the bizarre of car crashes and Jackass-like stunts to musical performances by classic rockers.

In a business environment, there is gold at the end for them. For example, you are already seeing how this new media is creeping into our homes by the TV commercials from MasterCard. I am sure you noticed their new TV spots that invite consumers to fill-in the blanks on their "Priceless" campaign.

There will soon be more high profile companies using this approach in their ad campaigns.

Another popular viral video that has become one of the hottest is YouTube, based in San Mateo, CA. Last April the YouTube had averaged 6.6 million unique viewers a month. That shows you the power this phenomenon is having. Several other exisit like iFilm. Just type the words into Google and see what comes up.

How does this relate to publicity and your public relations campaign? Well, if you do this right, you can probably get some great publicity for your pr client, or your own company by doing something unique using viral video. I suggest doing something that is legal, otherwise the publicity you get from the press and other media will not be what you hoped for.

See Also