Are Chat Rooms good for publicity?

We all know about these little rooms called "chats". Unlike blogging and blog sites, chats were here years before and seem to still be going strong.

Not sure what power the chats have over other forms of communication, but publicity is not in-tune with this media. I am not saying that pr clients, or publicity firms need to get into chat rooms. What needs to be done? A study of these chats in your specific market.

For example, if you are selling Hair products, you might want to know what people are saying about the use or non-use of hair products. Yes, this is marketing, but it relates to publicity as well. How? Glad you asked.

Professional PR agencies can use this information to direct the activity of a campaign. If you find that most hair products are used at a specific time of day, you might market the product when the consumer is NOT using the product to make sure your message is reaching the audience. And you might learn how they are using products. Publicity can then be directed to the places they frequent most to learn about hair products, or you might discover a way to reach these potential consumers when studying these chats. Be careful to not be a sales person in a chat room. Otherwise you might get flagged as a company, not a person in the chat room.

This example can apply to any product just by visiting chat rooms that relate to your market. If you want to know where is a good place to find these different chat rooms, try this link. You’ll be surprised at how many different topics there are. You can also do a search on Google, or any of the search engines as well.

See Also

• Understanding how marketing works with PR
  Get more from your pr activities by using chat room research